![]() ![]() This has elevated forest issues higher on the political agenda than maybe ever before. More recently the forest sector has been entrusted with climate change mitigation targets of global importance. Producers in emerging countries know how to apply proven marketing strategies and practices in their local situations, including green marketing in the low-carbon economy, branding and ethical/fair trade tools, and enter into electronic marketplaces and social media networks.National and sub-national governments, local organizations, communities and other rights holders have the capacity to capture opportunities from forest carbon markets.Producers in emerging countries are better up-to-date on forest certification and legality verification, and understand more profoundly their implications for sustainable forest product trade, market access and product promotion.Policymakers and the private sector benefit from a wider coverage and a structured interpretation of forest products trade statistics and a higher degree of market transparency feeding into their forest decision making.Producers in emerging countries gain improved access to quantitative and qualitative analyses on forest products trade and marketing issues including tariffs, impediments for market access and other trade restrictions.NewsįAO is supporting country efforts to develop the sustainable and legal trade of forest products, with the following objectives: Good governance is essential in setting the rules for sustainable production and trade. ![]() ![]() Safeguards must be firmly put in place to ensure that trade is based on legal and sustainable forest use, fair labour conditions and equitable sharing of benefits. But trading out of poverty has proven difficult and it has led to further marginalization and events of misconduct in some countries. Increasing trade in forest products has supported economic growth and eradication of poverty in a number of emerging countries. A dynamic domestic market is nowadays becoming an important factor in attracting foreign investments, and many emerging economies harbour bustling urban markets short of high-quality forest products. International investors in the forest products industry are their willing allies but they want to ascertain predictable macroeconomic conditions, transparent fiscal incentives and abundant labour – and preferably the rule of law and a sustainable wood supply to start with. Many emerging countries possess valued forests, aspire for more processing industry and employment, and seek added value to their raw materials. The forest products industry has vigorously opened up for global trade because the prevailing business model is built on capturing comparative advantages at the right cost. ![]()
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